26/10/2012 Old Lyme
One of the world’s greatest DJs and a techno pioneer, Richie Hawtin, brings electronic dance music alive for the next generation. Sennheiser is backing Richie Hawtin in the artist’s latest exciting venture – the CNTRL: Beyond EDM tour. Working with fellow visionary Loco Dice, Hawtin is aiming to spark inspiration in tomorrow’s producers and DJs by sharing his knowledge and love of the music he helped to evolve.
Hawtin has spent over two decades at the forefront of electronic dance music. He exerted an enormous influence on techno in the early '90s, chiefly via his Plastikman alias. Hawtin’s intense, minimalist productions helped pave the way for artists making use of laptops and digital mixing equipment in their DJ productions.
The CNTRL: Beyond EDM tour will cover 17 cities in the U.S. and Canada, visiting college campuses. The tour aims to educate students about electronic dance music (EDM), its production, performance and the technology that powers it. In addition to practical, educational content featuring hands-on sessions from Hawtin, Loco Dice and other leading DJs and producers, the evenings will feature blistering live showcases from the superstar line up.
With over 65 years of experience in sound technology, Sennheiser shares the ideas behind the CNTRL concept and will join the tour as its official sound partner, reinforcing the importance of working with quality sound ideals and products in music technology. At each location, the sound will be powered by Sennheiser equipment, and the company will be contributing educational content. Sennheiser will also have a product booth with support personnel on hand, where it will showcase its line of professional headphones. On show will be the legendary HD 25 and the newly released Amperior, an ultra-stylish design that takes technology from the HD 25 to bring a deep yet balanced club sound to mobile devices.
Speaking about working with Sennheiser, Richie Hawtin’s comments reflect the precision and perfectionism that drive his music. He is also a long time fan of Sennheiser’s legendary DJ headphones, the HD 25 and explains:
“The HD 25 has a superb combination of quality and functionality within the extreme environment of the DJ booth: Whether the venue is large or small – it’s going to be loud! But you still have to have that sound quality to be able to mix. The higher the quality, the more detail and frequencies you can hear, the more connected you are to that piece of music and what that artist was feeling when they made the track. With DJing today, we’re layering and programming music in our own style, grabbing people’s attention and letting them hear their favourite music in a way that they’ve never heard it before. You need to have that detail in the music, to have that emotional connection, to be able to give that back.” [Watch video]
“As a leading audio brand that DJs and musicians have relied on for decades, it is great to work with inspirational figures like Richie Hawtin,” said Katrin Huss at Sennheiser Consumer Electronics. “In addition to creating the tools that artists need to keep pushing the boundaries, deeper partnerships such as the CNTRL tour are exciting as we can support vital work to engage with the next generation of artists making electronic music, helping to inspire and sharing our knowledge of perfect sound reproduction.”
Richie Hawtin is the latest legendary DJ and artist to work with Sennheiser, which also works with DJs including Bob Sinclar, DJ QBert and DJ Fly. [More information]
Аудио-эксперт Sennheiser базируется в Ведемарке, близ Гановера, и является одним из ведущих мировых производителей наушников, микрофонов и технологии беспроводной передачи звука. Компания обладает собственными заводами в Германии, Ирландии и США и представлена более, чем в 50 странах мира. Вместе с 19 дочерними предприятиями и давними торговыми партнерами компания осуществляет продажу инновационных продуктов и продвинутых аудио-решений, оптимально разработанных под нужды клиентов. Этот энтузиазм к аудио-технологиям разделяют 2 750 сотрудников компании по всему миру, работающих в семейном бизнесе, который был основан в 1945 году. Дэниэл Зеннхайзер и Д-р Андреас Зеннхайзер приняли эстафетную палочку в 2013 году, и являются уже третьим поколением, управляющим компанией. В 2015 году оборот Sennheiser Group составил 682 млн. Евро.
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